Media Relations
Our decades of media relations experience and long-standing relationships with national and local reporters results in meaningful and strategic news coverage for Arena clients. We have placed stories in every major news outlet across the country, and helped guide clients through challenging situations. The Arena team will maximize brand-focused publicity to strengthen our clients’ reputation and image.
National and local media relations
Crisis communications
Reputation management
Strategic message development
Media training
24/7 media relations support
Research
Arena has filed research requests at more than 350 schools in nearly every state, including all of the Power 5, and we’ve interviewed leaders at institutions and organizations around the country. We have proprietary national monitoring tools in place that help our clients stay ahead of the curve.
Our research shows that schools are all over the board in how they are approaching the changing landscape. We are also seeing that there is great potential at smaller schools, among lower-profile sports and for women athletes in particular.
Conference-specific NIL data
Customized applied research
Comprehensive view of the NIL landscape
Best practices across conferences
Informed by the latest trends
Special Events
In the evolving sports landscape, athletes must consider every public appearance as an opportunity to define and advance their personal brands. We produce professional events that help our athletes succeed.
Full service event production
Fundraising and charity and events
Sponsor-driven promotional events
Athletic camps
Commitment ceremonies
Public Affairs
Arena has proven experience developing strategies to help you move your goals across the finish line, while helping you build and maintain a strong reputation and find common ground with stakeholders.
Stakeholder engagement
Issue advocacy
Social responsibility
Legislative tracking
Government relations
Digital Marketing
Social media and digital marketing are essential components to success. Our team has proven experience developing engaging content to grow a following and deliver messages across social media platforms.
Social media strategy & advertising
Content creation
Digital fundraising
Strategic media placement
Social media monitoring
Social media account management